The vision that changed the world of hearing care

At the end of World War II, Algernon Charles Holland, an engineer and a former British officer, arrives in Milan seeking a fresh start and discovers an unexpected opportunity: to revolutionize the hearing industry. In 1950, he founds Amplifon, a company destined to change the way people approach hearing loss. Overcoming stigma and cultural barriers, Amplifon grows to become a global leader, combining cutting-edge technology with a strong focus on improving people’s lives. Today, its commitment continues through research, international expansion, and social initiatives for a more inclusive future.